first of all - don't expect lather. we are focused on your hair health, so you have to ditch the suds. instead of just squeezing it into your palm, spread it across your palms and fingers first so you can rub it around your hair. give yourself a head massage if you'd like. after that, rinse it all out with water.
the great thing about our product is that, without foam, you're able to control how lightly you want to wash that day. some days you can just do a light refresh by using less product, and we encourage you to experiment to get the level right.