obviously anyone is welcome to use the product. what we have found though is that men really love the product because it keeps their natural oils, which for a lot of guys mildly replicates the feeling of a swim in the ocean or a light hair styling product. we also find guys are drawn to our product's focus on scalp health, as well as our dedication to simplicity and convenience.
some women like the product, some don't. if you find that you shampoo leaves your hair dry and gnarled, this could be a good solution for you because it will keep softness in the hair with natural oils. however, the product doesn't lather, doesn't make your hair smell like anything really, and it doesn't totally detangle your ends. what you will find, is your hair feels incredibly soft with a light bit of texture to it so it's easier to style.