I gave my hair time to adjust to the new shampoo (Mud) before reviewing. It’s honestly a game changer for my hair! Flakiness and itching almost gone. Texture of my naturally gray, fine, but slightly wavy hair is feeling like a newborn’s! I highly recommend, but some folks might need patience to adjust. I’m used to not shampooing every day, so for me, it already fitted my approach to hair care and a natural approach. Anyway, big fan! Also, a little goes a long long way, so the value is unsurpassed compared to more expensive “brands”. Bravo!