a good hair day with every rinse.

go modern mammal

lighter rinsing

our natural rinse hydrates hair and protects your natural oils to keep your hair's natural look and feel

simpler routine

replace shampooing and conditioning with one daily rinse that keeps you in balance, anytime

way healthier

our non-foaming, minimal, plant-based formula looks out for your long term healthy head

the new hair washguys love.

fixing your hair problems through 12 months of experiments on our own heads

  • no more poofy, thin shampoo hair: a lighter cleansing along with natural hydration refreshes your hair to a healthy, natural feel

  • healthy scalp life: routine scalp repair and exfoliation look out for your head daily and in the long run

  • simplified hair care: one rinse brings you back to a natural balance anytime, without the need for a complex routine

try something new

“I like that it’s natural and isn’t tough on my hair. It’s easy and sustainable to use since I wash my hair twice a day.”

— Jason, New York City

“My hair has this perfect clean and hydrated feel, this is all I want to use now”

— Andrew, Austin

“This actually makes my hair look good. I use it every day after I go running and now I actually look forward to washing my hair”

— Nick, San Francisco

“I honestly wish I’d had this product years ago. I’ve always worked out 5 days a week and have never felt like shampoo and conditioner worked for me”

— Imran, Denver

we’re here to help you live closer to natural, and free of shampoo. no more fear of shampoo days or trips down the shampoo aisle. just healthy, natural feeling hair, daily. believe in your natural oils, don't be shampoo'ed.

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