An alternative to shampoo for guys. No more poofy, dry, itchy heads.

It’s Not Shampoo

Suds and foam might feel good, but they’re bad for your hair. Shampoo strips your hair of natural oils and causes problems like dry, damaged hair, an itchy scalp, and excess oil production. We created Modern Mammals to fight that.

Light, daily rinsing

Cleanse out sweat and grease without the harsh suds that damage your hair

Healthy, natural flow

Leave hair with more of its natural moisture, so it feels fresh and healthy after every wash

Prevent flakes and itch

Our approach avoids dryness and irritation, so you won't have flake fears

Join the crew,

forget shampoo.

40,608 guys and counting

Ngl I thought your shampoo was gimmicky and stupid but I've been using it for about a week and honestly I'm never going back to regular shampoo


I'm loving it too! Recently got. First time user. I am so happy with it. My hair has never felt this healthy & clean.


I saw an ad for your product on instagram and i decided to try it since the shampoo/conditioner i was using was damaging my hair and ive now been using it for about a month and it is working wonders, never going back!


I'd recommend a whole bottle try - personally for me it took a couple weeks (4-5 washes) to get used to it bc it is so much different than shampoo. But it's amazing