a good hair day with every rinse.

go modern mammal

softer rinsing

a hydrating rinse removes sweat and grease while protecting your hair's natural feel

daily routine

designed for your active lifestyle, so you can wash any morning and after every workout

way healthier

no harsh foaming, combined with premium scalp care, make this the best thing for your head

the new hair washguys love.

fixing your hair problems through 12 months of experiments on our own heads

  • no more poofy, thin shampoo hair: a lighter cleansing along with natural hydration refreshes your hair to a healthy, natural feel

  • healthy scalp life: routine scalp repair and exfoliation look out for your head daily and in the long run

  • simplified hair care: one rinse brings you back to a natural balance anytime, without the need for a complex routine

try something new

“I like that it’s natural and isn’t tough on my hair. It’s easy and sustainable to use since I wash my hair twice a day.”

— Jason, New York City

“My hair has this perfect clean and hydrated feel, this is all I want to use now”

— Andrew, Austin

“This actually makes my hair look good. I use it every day after I go running and now I actually look forward to washing my hair”

— Nick, San Francisco

“I honestly wish I’d had this product years ago. I’ve always worked out 5 days a week and have never felt like shampoo and conditioner worked for me”

— Imran, Denver

our goal is to help you live closer to natural. no more shampoo days or stressful trips down the shampoo aisle. break free of the shampoo life.

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