Betterthanshampoo.

Loved by 100K+ guys.

Advanced formulas that balance cleansing with routine maintenance to protect from over washing and boost hair longevity.

4.8/5 from 10,000+ reviews

Better
than
shampoo.
  • Customer photo
  • Customer photo
  • Customer photo
  • Customer photo
  • +100K
    MORE

  • Performance formulas

    Performance formulas

  • Natural ingredients

    Natural ingredients

  • Made for real guys

    Made for real guys

  • Planet friendly

    Planet friendly

  • Comedian on stage holding a microphone, mouth open mid-speech
    My go-to before a big show.

    Pete Holmes

    Comedian & Actor

  • Man with blonde mullet and reflective sports sunglasses looking upward in profile
    My hair is my thing and I won’t touch shampoo.

    Rory Linkletter

    Pro-Marathoner

  • Smiling barber head-and-shoulders portrait with dark hair, mustache, white shirt and gold chain
    Recommended to all of my clients for YEARS.

    Paul Brennan

    Barber

Regular shampoo wasn't built for daily use

Shampoo doesnt cut it

VS.

we made a new wash

Strips natural oils leaving hair weak
Low lather, milder cleansing to prevent over-washing
Leaves scalp dry and irritated
Hydrates, nourishes, and soothes
Packed with harsh chemicals and drying suds
Super clean ingredient list with natural benefits
Overly scented
No artificial fragrance
Makes you buy conditioner
One wash and you're good to go
Regular shampoo wasn't built for *daily use*

Done destroying your hair with shampoo?

Join the movement and find the products your hair and scalp will thank you for.

Done destroying your hair with shampoo?
Done destroying your hair with shampoo?
  • GOOD HAIR GUARANTEE

    GOOD HAIR GUARANTEE

    Love it or let us know.

  • FREE SHIPPING

    FREE SHIPPING

    On orders $40+

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    SUBSCRIBE & SAVE

    Save up to 15%

  • SECURE CHECKOUT

    SECURE CHECKOUT

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