We believe in the human body's own processes, which means we think you're at your best when you're closer to naturally functioning. Maintenance washing keeps your hair's natural oils around to help your hair look and feel good. It also cleanses your pores and helps your scalp stay healthy.
You kind of have to feel it out. Some people go once a week because they want to keep higher oil levels. Some people use it twice a day, especially if they are working out later on and getting sweaty.
You could call it a natural gel that cleanses and also moisturizes. The base is aloe vera juice, and the idea was to thicken that up, give it the ability to spread, and add some other plant-derived ingredients to help with dirt removal and scalp care.
It doesn't lather up since it's not a heavy detergent base, so you should spread it in your hands first before your hair