from the inventor
the concept of shampooing and conditioning doesn't make a lot of sense to me. every day I take a shower and my options are to blast my head squeaky clean and dry with shampoo, have silky frizzy hair with conditioner, or go water-only and be kind of greasy and itchy all day. with modern mammals, we wanted to make a better way to wash that you can use every day. so we dove into developing something new and tested on our own heads for 12 months to get the product we wanted. personally, we'll never go back to shampooing and conditioning. hope you try it.