our mission

Hair is a fundamental part of being a mammal, and we think we can do better. The concept of shampooing and conditioning wasn't working for us, and we were sick of blasting our heads squeaky clean and dry. With modern mammals, our goal is to give guys a hair wash designed for the healthier daily hair and scalp they want. We've tested on our own heads for over a year and are excited to bring you a product designed to simplify your routine and bring out your best hair days.