from the inventor

shampoo is a bad product. the concept of shampooing and conditioning doesn't make sense for our lifestyles, and I'm pretty sure shampoo came from the concept of shampooing a carpet. every day of our lives we take a shower and our hair is a little off balance, maybe with bedhead in the morning or sweat after a workout. our only options shouldn't be to blast our hair dry for days with shampoo, make it silky with conditioner, or go dirty for the day. when we designed modern mammals, we wanted a simpler rinse that would keep us closer to natural. ideally, one minimal rinse we could use daily for cleansing and hydration. we've tested on our own heads for 12 months to get the product we wanted. personally, we'll never go back to shampooing and conditioning. hope you try it.