Minimal Rinse

Introducing a different way to wash hair 👋🏻

Shampoo is way too harsh. Rather than blast your head squeaky clean, our wash refreshes your hair back to its natural balance each time. Our formula is a minimal, aloe-based rinse designed to give you complete scalp care while preserving the natural moisture in your hair. The result is a soothed scalp with healthy, natural hair flow every time you wash.


Welcome to low-maintenance, everyday haircare 👌🏼

Say goodbye to poofy, dry, itchy shampoo hair. With routine rinses you'll maintain a healthier head that stays in its natural balance. That means great hair days every single day.

Unlike shampoos and conditioners, our product has no added fragrance and won’t create any suds or lather. It’s also free of sulfates, parabens, and silicones.

Organic Aloe Vera Juice, Behentrimonium Methosulfate (and) Cetearyl Alcohol, Emulsifying Wax NF, Charcoal, Kosher Vegetable Glycerin, Rosemary Extract, DL Panthenol, Natural Slippery Elm Extract, Phenoxyethanol, Peppermint Essential Oil, d'Alpha Vitamin E

Natural Moisture

Flake prevention

Fresh healthy flow

Suds are for duds.

We don't lather.

Your hair.

We care.

Lose the ‘poo.

Protect the ‘do.


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