• Man with blonde mullet and reflective sports sunglasses looking upward in profile
    The GOAT of shampoo.

    Rory Linkletter

    Pro-Marathoner

  • Comedian on stage holding a microphone, mouth open mid-speech
    Waited my whole life for this.

    Pete Holmes

    Comedian & Actor

  • Smiling barber head-and-shoulders portrait with dark hair, mustache, white shirt and gold chain
    Hair heroes.

    Paul Brennan

    Barber

Select your bundle

Choose the bundle that works best for you.

starter pack
Wash Duo

Wash Duo

Both next-gen washing products

Every hair day, covered.

$56.00Save up to 15%
try everything
Full Routine

Full Routine

Explore the world of lighter haircare

$102.00Save up to 15%
Mud & Drops

Mud & Drops

Mud Wash + Moisture Drops

For the lightest possible touch.

$60.00Save up to 20%
Bar & Drops

Bar & Drops

Shampoo Bar + Moisture Drops

Great if you live in the woods.

$54.00Save up to 25%
stock up
Mud Lover

Mud Lover

3 Muds so you don't run out

$80.00Save up to 15%
stock up
Bar Pack

Bar Pack

3 Bars for home, gym, & travel

$66.00Save up to 15%

Pick a plan

Subscribe & save big, or buy once.

Savings are applied at checkout

Add a one-time add-on (optional)

Complete your routine.

Sold out
Wide-Tooth Comb

Wide-Tooth Comb

You may think all combs are equal, but we put some extra ...

$22.00
Sold out
Bar Travel Bag

Bar Travel Bag

BRAND NEW! Take your bar on the go. Use this travel bag t...

$14.00
Modern Mammals Hat

Modern Mammals Hat

If you're going to wear a hat, it might as well say somet...

$22.00

  • 30-day guarantee

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  • Free shipping

    On orders $40+

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    Always protected

DO LESS TO YOUR HAIR.

Mud Wash

Mud Wash

Our famous co-wash

Lather-free washing for amazing hair days.

  • Protects natural oils
  • Prevents over-washing
  • Won't dry out scalp
Shampoo Bar

Shampoo Bar

Post-workout cleanser

Minimalist, routine cleanser for sweaty days.

  • Designed for daily washing
  • Earth-friendly
  • Take it on the go
Moisture Drops

Moisture Drops

Add for healthier flow

Moisture, shine, and natural scalp benefits.

  • Light, water and aloe based formula
  • Absorbs into hair, no gunk
  • Long term hair nutrition
Ingredients

Natural ingredients
without the junk.

Mud Wash

Our famous co-wash

  • Close-up of charcoal pieces showing porous, layered texture on white background
    Charcoal
  • Top-down view of patchouli leaf showcasing veined texture and scalloped edges on a white background
    Patchouli
  • Rosemary
    Rosemary
Other ingredients

Water, Cetyl Alcohol, Behentrimonium Methosulfate, Cetearyl Alcohol, Stearyl Alcohol, Glycerin, Sodium Benzoate, Potassium Sorbate, Glyceryl Stearate, PEG-100 Stearate, C13-15 Alkane, Raphanus Sativus (Radish) Seed Extract, Citric Acid, Charcoal Powder, Sodium Citrate, Rosmarinus Officinalis (Rosemary) Leaf Oil, Pogostemon Cablin (Patchouli) Leaf Oil

Shampoo Bar

Post-workout cleanser

  • Close-up of cocoa butter chunks showing creamy pale yellow texture on white background
    Cocoa Butter
  • Jojoba oil icon
    Jojoba Oil
  • Close-up of argan nuts and oil showing a cracked nut with an oil droplet on white background
    Argan Oil
Other ingredients

Sodium (C14-16) Olefin Sulfonate, Sodium Cocoyl Isethionate, Tapioca Starch, Brassica Alcohol, Diheptyl Succinate, Brassicyl Valinate Esylate, Water (Eau/Aqua), Theobroma Cacao (Cocoa) Seed Butter, Caprylyl Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Charcoal.

Moisture Drops

Add for healthier flow

  • Angled view of sliced aloe vera leaves showing inner gel and water droplets on white background
    Aloe Leaf Juice
  • Sea salt ingredient icon
    Sea Salt
  • Three-quarter view of grapefruit halves and a whole grapefruit showcasing pink flesh and green leaves with white background
    Grapefruit Seed Extract
Other ingredients

Water, Xylitol, Glycerin, Sea Salt, Niacinamide, Beta Glucan, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Citrus Grandis (Grapefruit) Seed Extract, Phenoxyethanol, Ethylhexylglycerin

No Parabens No Parabens
No Sulfates No Sulfates
No Silicones No Silicones
No Artificial Fragrances No Artificial Fragrances
No Animal Products No Animal Products