Your hair, we care.
Shampoo is a bad product. How many guys are out there avoiding washing their hair because they hate what shampoo does to it? Answer: A LOT.
That's why we exist. For years we heard from friends (and ourselves) how shampoo makes their hair feel dry, fluffy, and poofy. Or that it leaves their scalp dry, itchy, and flakey. They would exercise 5 days a week, but only wash their hair once or twice - forced with a daily decision of "do I want my hair greasy and gross, or dried out and straw thin?"