We started working on Modern Mammals over two years ago. As guys constantly on the go, we wanted a way to clean our hair of the everyday grime, without the poof, puff, and damaged feel that shampoo causes.
We started formulating a product that would leave your head clean and fresh, without being so intense. We worked on our formulation for over a year, testing it on hundreds of heads, and in thousands of washes.
Hair is wild and unique. As a mammal, it's your natural accessory in the world. Our hair evolved with natural oils to protect it, and we shouldn't ruin a good thing with harsh chemicals. Modern Mammals was made to keep you in your natural flow each day and look out for your head in the long run.