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Why More Guys Are Upgrading to Modern Mammals

For years, hair care has meant choosing between harsh shampoos, overcomplicated routines, or greasy hair.

But what if we had lighter haircare, that was less intense than the existing washing products, and kept your hair in a state of neutral? That's the aim of new haircare brand, Modern Mammals.

Collage with shampoo bottle, text, and two men's photos.

1. A New Category in Haircare

Modern Mammals isn't another haircare line with the latest fad ingredient. It’s a reinvention of the category by outsiders.


No foam obsession. No endless product lineup. Just a relentless focus on doing less to your head to keep things in balance and simplify your routine.

Box of Modern Mammals shampoo with text promoting gentle, plant-based formula.

2. Built for Real Life & Athletes

Daily workouts? Quick second rinse after work? No time for haircare?


Modern Mammals was designed to be used any time, without the need for additional products in your routine. It keeps your hair in check without overdoing it, any day of the week.

Two people smiling, one holding a bottle of shampoo.

3. Formulas That Work With You, Not Against You

Your scalp isn’t broken, you're just drying it out with shampoo.


We crafted our formulas to clean lightly without disrupting your natural moisture balance, so your hair feels soft, and your scalp avoids dryness, itch, and irritation caused by other washes.


Our products are paraben-free, sulfate-free, and our shampoo bar additional has no plastic or fragrance.

Hands squeezing hair product from a tube with text 'say goodbye to poofy shampoo hair.'

4. A Simpler Routine AND Better Looking Hair??

Modern Mammals makes your life easier and makes your hair look better.


By doing less than shampoo, our products keep you in a natural balance of hair softness and flow. All with a single wash, any time.

5. Over 60,000 Guys Have Already Switched

Every day more guys discover Modern Mammals and leave the shampoo in the past.


Today as they shower, tens of thousands of guys across the country are making their hair stronger and healthier by washing it with Modern Mammals.


Power your hair, protect it, and do something beneficial for it, in exchange for all it does for you.


This is where you start.

The Last Hair Switch You’ll Ever Make.

Join 60,000+ guys who ditched shampoo...try Magic Mud while it is in stock!

No foam, no damage

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Understand the hype

Take Me To Modern Mammals

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Take Me To Modern Mammals ➡️